Available @ Men's Department:

• 2nd Floor SOGO Kuala Lumpur
• 2nd Floor SOGO Central i-City, Shah Alam
• 1st Floor SOGO The Mall Mid Valley Southkey, Johor Bahru

The Playboy brand, founded by Hugh Hefner in 1953, began as a groundbreaking men's lifestyle and entertainment magazine. With its iconic Playboy Bunny logo and bold, sophisticated content, Playboy quickly became a cultural phenomenon, symbolizing a blend of luxury, glamour, and a rebellious spirit.